Why Accessibility Isn't a "One-and-Done" Task: Making It an Ongoing Practice
Accessibility ensures that websites and digital content can be used effectively by everyone, including people with disabilities. However, accessibility is often mistakenly viewed as a one-time task. In reality, accessibility is an ongoing effort that requires continuous attention every time your website's content or features change.
Understanding the Dynamic Nature of Accessibility
Accessibility isn't something you can complete once and then forget about. Every update you make to your website—whether it's new text, images, videos, or interactive elements—can potentially affect its accessibility. Continuous updates mean ongoing responsibilities:
- Regularly testing and reviewing content
- Maintaining clear navigation structures
- Ensuring multimedia content remains accessible
Regularly Updating Images and Alt Text
Every time you upload new images, ensure you're using descriptive alt text. Alt text should clearly describe the content and function of the image for screen reader users.
Quick Tips: - Be specific and concise in descriptions. - Avoid phrases like "image of" or "photo of" unless it adds context. - Update alt texts regularly if the image or context changes.
Text Updates and Accessibility
Text isn't static either. Every new paragraph, heading, or link affects readability and usability. Accessible text content needs:
- Clear, easy-to-understand language
- Logical heading structure
- Descriptive links (avoid "click here" links)
Ongoing Accessibility Testing
Accessibility requires regular auditing. Tools like Lighthouse, axe, or Wave can help identify accessibility issues, but manual testing (such as navigating your site using a keyboard or a screen reader) is also crucial. Schedule routine accessibility checks to ensure compliance and optimal user experience.
Training and Awareness
Accessibility should be part of your team's workflow. Educate everyone involved—writers, designers, developers—about ongoing accessibility practices. Regular workshops or training sessions can reinforce good practices and keep accessibility top-of-mind.
Staying Updated on Accessibility Standards
Accessibility guidelines and standards, such as WCAG (Web Content Accessibility Guidelines), frequently evolve. Keeping abreast of these changes is essential. Bookmark reputable resources and periodically revisit standards to ensure compliance with the latest recommendations.
The Benefits of Continuous Accessibility
Beyond compliance, ongoing accessibility brings numerous benefits:
- Broader audience reach
- Improved SEO performance
- Enhanced user experience for all visitors
- Demonstrates your organization's commitment to inclusivity
Conclusion
Accessibility is not a checkbox but a continuous commitment. Regular updates to your site require consistent attention to accessibility best practices. By embracing accessibility as an ongoing practice, you ensure your website remains inclusive, user-friendly, and compliant, fostering a positive digital experience for everyone.