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Choosing Paper Color for Flyers: A Strategic Guide

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Selecting the right paper color for your flyers can make or break your marketing campaign. While design and messaging are critical, the paper color plays a vital role in grabbing attention and reinforcing your brand. In this article, we'll explore how to choose the perfect paper color for your flyers to increase visibility, engagement, and response rates. Why Paper Color Matters When potential [...] Continue Reading This Article

Trifold Brochure Design Tips

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A trifold brochure is one of the most effective and affordable marketing tools for businesses, events, and promotions. With six panels to work with, it offers a compact yet comprehensive format to communicate key messages. Whether you're designing for print or digital distribution, these trifold brochure design tips will help you create a polished and professional result. 1. Understand Your [...] Continue Reading This Article

Color Psychology in Waiting Rooms: How Design Affects Mood and Perception

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When patients or clients walk into a waiting room, their first impression often sets the tone for their entire experience. While comfort and cleanliness are crucial, the colors used in waiting room design play a powerful role in shaping emotions, reducing anxiety, and creating a positive atmosphere. This is where color psychology comes into play. What Is Color Psychology? Color psychology is the [...] Continue Reading This Article

QR Code Sizing for Flyers and Brochures: A Complete Guide

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QR codes are a powerful bridge between print and digital. But when it comes to using them effectively on flyers and brochures, size matters. If your QR code is too small, people won’t scan it. If it’s too big, it disrupts your design. So, what’s the ideal QR code size for print materials like brochures and flyers? In this guide, we'll break down everything you need to know about QR code [...] Continue Reading This Article

How Many Fonts Is Too Many in a Logo? A Guide to Clean, Professional Design

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When it comes to logo design, simplicity is power. From color to spacing—and especially typography—every element of your logo communicates something about your brand. But one of the most common design mistakes? Using too many fonts. In this post, we'll explore why font selection matters, how many fonts you should use in a logo, and the impact too many fonts can have on your brand identity. [...] Continue Reading This Article

5 Social Media ChatGPT AI Prompts for Small Business

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ChatGPT is becoming a powerful tool for generating graphic design layouts, making it easier than ever for small businesses to create eye-catching marketing content without breaking the bank. 5 Example Prompts for Small Business Social Media Posts All of the following examples use these two images and are defined in each prompt as [uploaded image] and [uploaded logo]. Remember to: Describe Your [...] Continue Reading This Article

16 ChatGPT Generative AI Image Techniques and Style Prompts for Hand Drawn Sketching

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Below you'll find some great examples of the different AI style sketches you can produce with ChatGPT AI image generation by using the highlighted bold prompt styles. Prompt: create a gesture drawing style sketch of a white horse in a grassy field with a tree wide angle view in 1:1 ratio Gesture Drawing Fast, loose sketches that capture the basic action, posture, and flow of a subject—often [...] Continue Reading This Article

Top 7 Website Mistakes That Make Schaumburg Restaurants Lose Customers

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In a competitive food scene like Schaumburg, IL, your restaurant’s website can make or break your business. Whether you're running a cozy café, a family-owned diner, or a fine dining hotspot, your digital presence is your first impression. Yet too many local restaurants are unknowingly pushing potential customers away with common website mistakes. Here are the top 7 website mistakes Schaumburg [...] Continue Reading This Article

How to Mix Fonts Like a Pro: Best Practices for Combining Two or More Typefaces

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Mixing fonts is both an art and a science. When done right, it enhances readability, visual hierarchy, and brand personality. But when done wrong, it can confuse readers and dilute your message. Whether you're designing a website, a brand logo, or a social media graphic, learning how to pair fonts effectively can make your work stand out. In this article, we’ll cover SEO-optimized best [...] Continue Reading This Article

Blogging for Small Business: Is It Worth Your Time?

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Often, small business owners ask, “Is blogging worth my time?” The short answer: Yes—if done right. Blogging remains one of the most effective tools for building brand awareness, improving SEO, and engaging your audience without breaking the bank. Why Blogging Still Matters in 2025 Despite the rise of social media and video content, blogging continues to deliver results. Here’s why: 1. [...] Continue Reading This Article

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