CGA Media Official Blog

7 Common Design Mistakes (And How to Fix Them)

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7 Common Design Mistakes Amateur Designers Make (And How to Fix Them) Design is both an art and a science. Whether you’re creating a logo, a website, or a social-media graphic, avoiding basic pitfalls can mean the difference between amateur-looking work and truly professional results. In this article, we’ll explore seven of the most frequent design mistakes made by amateur designers, and [...] Continue Reading This Article

Why Web Builders Fall Short on SEO and Why Custom Development is the Answer

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Introduction In the quest to establish a strong online presence, many businesses turn to popular web builders like Wix, Squarespace, or even some Content Management Systems (CMS). While these platforms promise easy website creation, they often fall short when it comes to one critical aspect: SEO (Search Engine Optimization). Why Web Builders Aren't Enough Web builders are designed for [...] Continue Reading This Article

Serif vs. Sans Serif Fonts: Which Is Better for Readability?

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When it comes to choosing the right typeface for your website, book, or marketing materials, one of the most common questions is: Serif or Sans Serif? Both have their strengths, and their effectiveness can depend on the context, audience, and medium. In this article, we’ll explore the readability of Serif and Sans Serif fonts based on research, history, and practical application. A Brief [...] Continue Reading This Article

Famous Company Slogans and Why They Are So Effective

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In the world of marketing, a memorable slogan can be just as important as a recognizable logo. Great slogans stick in the minds of consumers, create emotional connections, and define a brand's identity. In this article, we'll explore some famous company slogans, why they work so well, and what makes them powerful tools for brand success. 1. Nike: "Just Do It" Why It's Effective: - Emotional [...] Continue Reading This Article

What It’s Like Doing Business in Palatine, IL (And Why Your Website Matters More Than Ever)

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Palatine, Illinois, located in Chicago’s northwest suburbs, is more than just a quiet commuter town. With a population of over 67,000, a diverse economic base, and proximity to O'Hare International Airport and major interstates, Palatine is becoming an increasingly attractive place to run a business. But how does the local environment shape business strategy—and what does that mean for your [...] Continue Reading This Article

The Importance of Social Proof in Website Design and Digital Marketing

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In the digital age, first impressions are everything—and trust is currency. Whether you're selling products, offering services, or building a brand, your website needs to inspire confidence from the very first click. One of the most powerful tools to achieve this? Social proof. Social proof plays a critical role in website design and digital marketing, helping to validate your offerings, reduce [...] Continue Reading This Article

Essential Web Integrations for Your Restaurant Website

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In today's digitally-driven world, a restaurant website is more than just an online brochure—it's a critical business tool. To maximize your online presence and customer engagement, integrating the right web tools is essential. Here's a guide to the best web integrations for restaurant websites and why accepting online orders and reservations is vital. 1. Online Ordering Systems Online ordering [...] Continue Reading This Article

How Often Should I Update My Website? The Key to Better SEO and Higher Rankings

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If you're wondering, "How often should I update my website?" the short answer is: as frequently as possible—but with purpose. Regular website updates signal to search engines like Google that your content is fresh, relevant, and valuable. This can have a direct impact on your rankings, traffic, and overall online visibility. Why Frequent Website Updates Matter for SEO Google Prefers Fresh [...] Continue Reading This Article

Why "Above the Fold" Content Matters in Web Design and First Impressions

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The Power of First Impressions in Web Design First impressions matter—especially in web design. When a visitor lands on your website, you have only a few seconds to capture their attention and keep them engaged. Studies show that users form an opinion about a website within 50 milliseconds. That means your "above the fold" content—what’s visible without scrolling—must make an impact [...] Continue Reading This Article

Why a Custom Wordpress Website is Better Than Wix or Squarespace

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When building a website, many businesses and entrepreneurs face a critical decision: Should they go with an easy-to-use website builder like Wix or Squarespace, or invest in a custom content management system (CMS) like Wordpress? While website builders are convenient, they come with limitations that can stifle growth and flexibility. A custom CMS, on the other hand, offers unparalleled [...] Continue Reading This Article

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CGA Media, based in Arlington Heights, IL, is a web and multimedia company dedicated to delivering design and digital solutions. We build custom high-performance websites that increase user experience and engagement. Serving the Chicago suburbs including Arlington Heights, Palatine, Mount Prospect, Des Plaines, Buffalo Grove, Rolling Meadows, Prospect Heights, Schaumburg and Elk Grove Village.

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